Launched in March 2010, Pinterest now has 7.51 million users, gets 11
million visits a week and accounts for 3.6% of referral traffic – and
it’s beating Facebook in terms of revenue per click!
The premise is simple: On your Pinterest bulletin board, you pin up
pictures showing your personal interests, share pictures with your
friends and browse common Pinterest categories to make new friends.
Pinterest is a perfect social media platform for your automotive dealership:
· Pin a photo of one of the cars in your showroom onto your
bulletin board with links to your own website
· Other Pinterest users will repin that photo and link
information onto their own bulletin boards, which enhances your SEO
· Pinterest visitors who like the photo will trace it back to
your dealership’s website
With a little strategic thinking, you can use Pinterest to your
advantage. Pinterest is image-driven, so you’ll want to choose the
best possible photos of your vehicles to pin up. Generic stock photos
of your inventory won’t attract the eye as much as professional photos
of your top models at an auto show. Or if you’re so inclined, take
your auto to a scenic locale and photograph it there yourself.
And Pinterest is primarily about building “lifestyle” images. Devote a
separate bulletin board to each type of car in your inventory and
connect it to a specific lifestyle (such as “Weddings” or “Weekend
Getaways”), adding appropriate photos to each type of vehicle. That
way, you’ll not only attract people already looking for cars, but draw
in new customers interested in the lifestyle.
Pinterest and your dealership – it can be a match made in heaven!