Google’s “Zero Moment of Truth” can help your dealership Sell More Cars. Watch & learn …
By now, nearly everyone has heard of ZMOT and how it might possibly be relevant for the automotive industry. In case you haven’t, ZMOT stands for “Zero Moment of Truth,” a concept developed by Google. It states that today, decisions on brand selection are happening before a consumer arrives at a store to make a purchasing decision.[...]
Here’s how to use the hottest social media platform for your online dealership!
Launched in March 2010, Pinterest now has 7.51 million users, gets 11 million visits a week & accounts for 3.6% of referral traffic – & it’s beating Facebook in terms of revenue per click! The premise is simple: On your Pinterest bulletin board, you pin pictures showing personal interests, share pictures with your friends and browse common Pinterest categories to make new friends.[...]